The one metric you should focus on to grow

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Expand your business by sequentially capturing niche markets. You need to narrow down your target market in your marketing campaign. Marketing that aims to ‘offer everything to everyone’ can easily lead to failure. The point to note here is that narrowing your target market does not mean you cannot provide a wide range of services. However, you must understand that each service category requires separate promotion. Once you dominate one niche, you can expand your business to dominate other profitable, highly targeted niches. This will allow you to enjoy the benefits of being highly targeted without limiting the potential scale of your business.  your service is what we call the 'North Star Metric'. Because goal setting is an important factor in determining the direction of data analysis, we devote significant resources to establishing key goals such as North Star indicators.

However, did you know that if you misunderstand the meaning of the North Star indicator, the Cambodia Phone Number Data indicator can actually hinder your business? Misconceptions about the North Star indicatorThe North Star indicator is the output indicator When choosing a goal to focus on, we must distinguish whether this goal is an input metric or an output metric. Input metrics reflect user actions, and output metrics reflect results. Growth Hacking North Star Indicator Input and Output Indicators Of course, extreme outcome indicators such as ‘sales’ cannot be the North Star indicator. This is because the North Star indicator is both a result indicator and a leading indicator of service growth, so it must penetrate the nature and direction of the service . Definitions of a successful North Star indicator vary, but in general, it should meet the following conditions: It must express the value of the product well.




This should be a key leading indicator of service growth. It must be able to invoke an actual actionable action. It must be measurable. Everyone should be able to understand. North Star Indicator ExampleBreaking down and analyzing input metrics – the case of Spotify Spotify’s Growth Hacking Arctic Index Case Let’s take a look at Spotify, a representative example of a North Star indicator. The indicator that Spotify considers most meaningful is the time users spend listening to music. This means that Spotify's North Star indicator is 'music listening time'. So what variables affect music listening time? Either more people will need to listen to music, or the amount of time a person spends listening to music will need to increase. Then, the primary input indicators for us to derive outcome indicators are ‘users’ return visits’ and ‘increase in time spent per session’. And we can break this input metric down even further.