Neither do it . so I feel for you there. Dan Levy: Cool. Aaron Orendorff: The simple answer is responsive ad units are essentially the same as a responsive website. So they’re built behind the scenes to respond to the display size of the device that they’re on . so images get resized. Oftentimes . on a responsive website . you’ll see copy itself get reduced. And the great thing is neither one of us have to be experts at this. Google already does this automatically.. And most of the other services that I’ve talked about . anybody who’s reputable is gonna give you that responsive just built right in. Dan Levy: So what are the most important things to keep in mind when designing those responsive ads for mobile ChatGPT Aaron Orendorff: Oh .
This is gonna sound so basic . which is great . rig Cameroon WhatsApp Number List ht . because it’s those simple lessons that we have to return to over and over again . things like image cropping. But with responsive ads . because you’re trying to anticipate a variety of screen sizes . some of the best practices are: Avoid using text in your images . unless that text is crazy large . unless you’ve tested it out . so that you know when it’s shrunk as an image . it still is eminently readable . just avoid it. Product images: This is a great one. Product images are much more high-converting than abstract images. If you’re gonna go the sort of abstract-feeling way . there’s some traditional things like . yes . use smiling people .
Happy people − get a little REM on you − and then especially pay attention to line of sight. You want that − wherever the person’s looking . whether it’s directly at them . or if their line of sight is point towards the call to action . these are just small touches that make a big difference. And then . with copy . you’re just focusing on exactly what the click is going to do . active language . language that uses the customer’s voice. “Let’s go .” “I’m in .” “Download now .” or my personal favorite . which is just the . “I want to −” fill in the blank . “I want to get access today .” “I want to start my membership today .” “I want to find out the Top ChatGPT benefits of blank.
| 
發表於 2024-4-30 13:26:40
收藏