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This can look unprofessional to a searcher, which can lead to them not clicking on the page. Take a look at the example SEO writer Jennifer Slegg shared in a tweet last week. Screenshot of Informal Capitalizations Caused By Google's Page Title Update Inaccurate search intent One of the more concerning industries affected by the update is the medical industry. With Your Money or Your Life (YMYL) content, accuracy is crucial as the information can affect people’s health. One of the examples going around is the changing of pages from the UK’s National Health Service website.
In a series of tweets by Dan Barker, he showcased the occurrence originally spotted by SEO consultant Jenny Hearn on the website’s page about the flu. , the page’s search intent is quite informational. It CY Lists talks about flu symptoms, how to treat it, how to avoid spreading it, and more. However, after the page title update, this is what their page looked like on the SERPs. NHS Flu Page SERP Result Google labeled their page about the flu into “Flu Vaccinations”. Multiple members of the community have spoken up about this inaccuracy and how it can be dangerous for searchers. How Google is responding to concerns You may be wondering how Google responded to these concerns.
First, they opened a thread where people can share their feedback on the new update. All web owners are free to reply to it with screenshots as well as the URLs of their affected pages. Secondly, Google’s Danny Sullivan replied to some tweets suggesting a page in Google Search Console that will allow web owners to choose which pages they do not want to have automatic title tags. Personally, I noticed that after a few days the title tags reverted to their initial state. Google must have seen the concerns of their community and gone back to the drawing board for this one. Key takeaway All in all, whether you were affected by the update or not, it would still do your website well to have optimized HTML title tags.
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發表於 2024-3-16 16:40:01
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